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Commercialisation And Innovation Strategy In Small Firms eBook
Learning To Manage Uncertainty
Livro
eBook
idioma: inglês
Editor:
Springer Nature Singapore, junho de 2022 ‧
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158,34€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation.
The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789811926518 |
| Editor: | Springer Nature Singapore |
| Data de Lançamento: | junho de 2022 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Business And Management |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Gestão e Organização
|
| EAN: | 9789811926518 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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