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Codes Of Advertising eBook
Fetishism And The Political Economy Of Meaning In The Consumer Society
idioma: inglês
Editor:
TAYLOR & FRANCIS, maio de 2014 ‧
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52,99€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781135213022 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | maio de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
|
| EAN: | 9781135213022 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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