10% de desconto

Business And Professional Communication eBook

Principles And Skills For Leadership

de Steven A. Beebe, Seth S. Frei e Timothy P. Mottet
idioma: inglês
Editor: SAGE PUBLICATIONS, dezembro de 2025 ‧
107,56€
96,80€
10% DESCONTO IMEDIATO
DISPONIBILIDADE IMEDIATA
Ebook para wook reader
Now published by Sage

Business and Professional Communication: Principles and Skills for Leadership focuses on the essential concepts and skills of business and professional communication, emphasizing leadership in today’s global workplace. Authors Steven A. Beebe, Timothy P. Mottet, and new co-author Seth S. Frei structure the text around five core communication principles, offering a practical and accessible framework. These principles are explored through real-world applications, such as workplace relationships, interviewing, teamwork, and presentations. Students gain a deeper understanding of their own communication habits, learn to craft clear and impactful verbal and nonverbal messages, develop strong active listening skills, and refine their ability to adapt communication strategies to meet the needs and styles of others. The Fourth Edition features updated research and pedagogy, including insights into modern technologies like AI, equipping students to meet the communication and leadership challenges of the modern workplace.

Sage Vantage Learning Platform

This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Highlights include:

  • Assignable multimedia activities with assessment—including video, data, reading, and self-assessment activities— tied to learning objectives and curated exclusively for this text bring concepts to life.
  • NEW! An AI Literacy module prepares students to engage confidently with today’s AI tools through an interactive, outcomes-focused experience—with minimal instructor lift and no course redesign required. Available exclusively in Sage Vantage and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data-driven examples, applied activities, Knowledge Checks, and built-in assessments that help instructors track student understanding. Focused on strengthening critical thinking, the module teaches students how to evaluate AI outputs for accuracy and bias while developing responsible prompting strategies that support academic success without compromising students’ intellectual growth.

Business And Professional Communication

Principles And Skills For Leadership

de Steven A. Beebe, Seth S. Frei e Timothy P. Mottet

Propriedade Descrição
ISBN: 9781071999189
Editor: SAGE PUBLICATIONS
Data de Lançamento: dezembro de 2025
Idioma: Inglês
Páginas: 616
Tipo de produto: eBook
Formato e Compatibilidade:
Classificação Temática: eBooks em Inglês > Ciências Sociais e Humanas > Comunicação e Jornalismo
EAN: 9781071999189
Acessibilidade: Ver características de acessibilidade indicadas pelo editor