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Brand Is Destiny eBook

The Ultimate Bottom Line

de Marc H Rudov
idioma: inglês
Editor: Distributed By Ingram Spark, fevereiro de 2017 ‧
14,56€
10% DESCONTO CARTÃO
DISPONIBILIDADE IMEDIATA
Ebook para ADE

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Brand Is Destiny

The Ultimate Bottom Line

de Marc H Rudov

Propriedade Descrição
ISBN: 9780974501765
Editor: Distributed By Ingram Spark
Data de Lançamento: fevereiro de 2017
Idioma: Inglês
Páginas: 198
Tipo de produto: eBook
Formato e Compatibilidade:
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
eBooks em Inglês > Gestão > Marketing
EAN: 9780974501765
Acessibilidade: Ver características de acessibilidade indicadas pelo editor