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Brand Hate eBook
Navigating Consumer Negativity In The Digital World
idioma: inglês
Editor:
Springer International Publishing, setembro de 2018 ‧
ver detalhes do produto
72,86€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book focuses on the concept of “brand hate†and consumer negativity in today’s digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030003807 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | setembro de 2018 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Business And Management |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783030003807 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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