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Brand Hate eBook
Navigating Consumer Negativity In The Digital World
idioma: inglês
Editor:
Springer International Publishing, setembro de 2016 ‧
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66,24€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783319415192 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | setembro de 2016 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783319415192 |
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10%Visualizing MarketingSpringer International Publishing AG170,33€
189,25€portes grátis -
10%Visualizing MarketingSpringer International Publishing AG189,25€ 10% CARTÃOportes grátis