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Brand Fans eBook
Lessons From The World''S Greatest Sporting Brands
idioma: inglês
Editor:
Springer International Publishing, Janeiro de 2017 ‧
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158,34€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783319488547 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | Janeiro de 2017 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Marketing
|
| EAN: | 9783319488547 |
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