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Beyond Traditional Marketing eBook
Innovations In Marketing Practice
idioma: inglês
Editor:
WILEY, setembro de 2005 ‧
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55,65€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780470015445 |
| Editor: | WILEY |
| Data de Lançamento: | setembro de 2005 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9780470015445 |
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