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Art Of Sxo eBook
Placing Ux Design Methods Into Seo Best Practices
Livro
eBook
idioma: inglês
Editor:
Apress, maio de 2023 ‧
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72,86€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company''s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You''ll Learn
- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website''s ranking in SERPs
- Improve a website''s conversion rates
- Grow revenue from organic traffic
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781484292129 |
| Editor: | Apress |
| Data de Lançamento: | maio de 2023 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Design Thinking |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Gestão e Organização
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| EAN: | 9781484292129 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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