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Art Of Sxo eBook

Placing Ux Design Methods Into Seo Best Practices

de Zuzanna Kruger
Livro eBook
idioma: inglês
Editor: Apress, maio de 2023 ‧
72,86€
10% DESCONTO CARTÃO
DISPONIBILIDADE IMEDIATA
Ebook para ADE
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 

The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company''s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

What You''ll Learn
  • Apply SXO best practices and how it differs from tradition SEO
  • Optimize websites for both search engine bots and users
  • Increase a website''s ranking in SERPs
  • Improve a website''s conversion rates
  • Grow revenue from organic traffic

Who This Book Is For

Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO. 

Art Of Sxo

Placing Ux Design Methods Into Seo Best Practices

de Zuzanna Kruger

Propriedade Descrição
ISBN: 9781484292129
Editor: Apress
Data de Lançamento: maio de 2023
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Coleção: Design Thinking
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
EAN: 9781484292129
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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