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Analysis Of Pankaj Ghemawat'S Distance Still Matters eBook
The Hard Reality Of Global Expansion
idioma: inglês
Editor:
Macat Library, maio de 2018 ‧
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9,26€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780429818998 |
| Editor: | Macat Library |
| Data de Lançamento: | maio de 2018 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | The Macat Library |
| Classificação Temática: |
eBooks em Inglês
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Gestão e Organização
eBooks em Inglês > Literatura > História da Literatura |
| EAN: | 9780429818998 |
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