Ciências Sociais e Humanas

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Social Media Strategy - Marketing, Advertising, And Public Relations In The Consumer Revolution

de Keith A. Quesenberry

~~59,61€~~ 47,69€ 20% IMEDIATO + 5% EM CARTÃO

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 The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates.Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities.Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary.Template worksheets for key strategy components with business context examples.New to the Fourth Edition: Fully redesigned, robust graphics engage students visually.New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform.Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights.Recurring College Cupcakes business example allows students to follow a strategic process in context.Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society.Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banksTemplate worksheetsCase BriefsSample syllabiPowerPoint slidesStudent FlashcardsFind additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

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INGLÊS

Constitution Of Knowledge - A Defense Of Truth

de Jonathan Rauch

~~25,04€~~ 20,03€ 20% IMEDIATO + 5% EM CARTÃO

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 Arming Americans to defend the truth from today's war on facts?In what could be the timeliest book of the year, Rauch aims to arm his readers to engage with reason in an age of illiberalism.? NewsweekA New York Times Book Review Editors' ChoiceDisinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood of falsehoods, and too often didn't even seem to try. Experts and some public officials began wondering if society was losing its grip on truth itself. Meanwhile, another new phenomenon appeared: ?cancel culture.? At the push of a button, those armed with a cellphone could gang up by the thousands on anyone who ran afoul of their sanctimony.In this pathbreaking book, Jonathan Rauch reaches back to the parallel eighteenth-century developments of liberal democracy and science to explain what he calls the ?Constitution of Knowledge? our social system for turning disagreement into truth.By explicating the Constitution of Knowledge and probing the war on reality, Rauch arms defenders of truth with a clearer understanding of what they must protect, why they must do and how they can do it. His book is a sweeping and readable description of how every American can help defend objective truth and free inquiry from threats as far away as Russia and as close as the cellphone.
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Next Conversation - Argue Less, Talk More. The Sunday Times Bestseller, As Heard On The Diary Of A Ceo Podcast

de Jefferson Fisher

14,99€ + 10% EM CARTÃO

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 No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will forever change how you communicate. Trial lawyer and communications expert Jefferson Fisher has gained millions of followers online through short, simple, practical videos teaching people how to argue less and talk more. And now he offers a tried-and-true framework that will show you how to transform your life and your relationships by improving your next conversation. Whether it’s handling a heated conversation, dealing with a difficult personality, or standing your ground with confidence, his down-to-earth teachings have helped countless people navigate life’s toughest situations. Everything you want to say, and how you want to say it, can be found in The Next Conversation.
Price Of Life - In Search Of What We''Re Worth And Who Decides

de Jenny Kleeman

6,99€ + 10% EM CARTÃO

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 In stories that take us into the worlds of hitmen, insurance frauds and modern-day slaves, Jenny Kleeman explores the value of human life.
INGLÊS

Aspects Of The Novel

de E. M. Forster

~~2,87€~~ 2,58€ 10% IMEDIATO

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 "I am annoyed when people laugh at me for loving *The Swiss Family Robinson*, and I hope that I have annoyed some of you over Scott!" Anyone attempting an analysis and evaluation of novels inevitably runs the risk of upsetting those with different literary tastes. E. M. Forster, in his 1927 Clark Lectures, embraced this challenge in this personal yet seminal account of the English novel.The previous decade had seen a number of significant contributions to literary criticism of the novel, and Forster engages with a number of them in his lectures. Yet most of these have been forgotten, while Forster's *Aspects of the Novel* remains in print, with a new edition introduced by Frank Kermode appearing as recently as 2005. The continuing appeal is not simply Forster's elegant prose, nor his engaging, conversational tone, nor yet the frisson of his many judgments on well-known books and contemporary authors. Rather, the work has proved seminal for Forster's selection of "aspects," and the clarity and cogency of his analysis.Contemporary reviews and reactions to his published lectures tended to decry his insights as limited to his own practice as a leading novelist. With the benefit of hindsight, more recent critics recognize the way in which Forster's account of the novel has shaped the development of its study in the 20th century and beyond. As *Aspects of the Novel* approaches its centenary, it enjoys an established place as a classic of literary criticism.Perfect for aspiring writers, literature students, and anyone passionate about understanding what makes great fiction tick, this timeless masterpiece offers Forster's brilliant insights into character development, plot structure, and the art of storytelling. Whether you're crafting your own novel or simply want to deepen your appreciation of literary classics, Forster's witty and accessible analysis will transform how you read and think about fiction forever.
INGLÊS

Television And The Moving Body

de Zoe Shacklock

~~26,49€~~ 23,84€ 10% IMEDIATO

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 To watch television is to watch bodies in motion: walking, dancing, cooking, fighting, running, playing, travelling, and so on. Television and the Moving Body presents the first detailed exploration of the moving body on television. It analyses different types of movement, including walking, dancing, sports, and craft, outlining how these different movement profiles are employed to construct time, tell stories, work through cultural issues, and foster empathy. Through a range of case studies across different genres and formats, including Gogglebox, The West Wing, Taskmaster, The Repair Shop, Strictly Come Dancing and Sense8, this book examines what television's moving bodies tell us both about normative ideas of movement and identity, and about television itself.
INGLÊS

Toasts And Forms Of Public Address For Those Who Wish To Say The Right Thing In The Right Way

~~1,06€~~ 0,95€ 10% IMEDIATO

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 Toasts and forms of public address for those who wish to say the right thing in the right way serves as a practical and accessible guide to confident public speaking in social settings. The book focuses on helping individuals communicate clearly and gracefully during occasions that call for formal or semi-formal speech. Emphasis is placed on preparation as a foundation for confidence, showing how thoughtful structure can reduce anxiety and improve delivery. Readers are guided through the essentials of crafting toasts, responses, and short addresses that balance sincerity with lightness. Humor is presented as a valuable tool when used with restraint, allowing speakers to connect naturally with audiences. The work highlights how effective speaking relies less on natural talent and more on understanding purpose, audience, and occasion. By offering adaptable examples and clear principles, the book encourages even hesitant speakers to participate with assurance. Overall, it promotes the idea that good public address is a learnable skill rooted in clarity, practice, and thoughtful expression.
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How To Speak And Write Correctly

~~1,06€~~ 0,95€ 10% IMEDIATO

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 How to speak and write correctly offers a clear and practical approach to improving everyday communication through effective use of the English language. The book focuses on helping readers develop confidence in expression by emphasizing clarity, precision, and simplicity rather than technical mastery of complex grammar systems. It promotes the idea that effective communication depends on a manageable working vocabulary and thoughtful word choice, encouraging the use of familiar terms that convey meaning directly. The discussion highlights how unnecessary complexity and inflated language often obscure understanding and weaken expression. Attention is given to spoken and written forms alike, presenting communication as a skill shaped through awareness and practice rather than formal study alone. The work challenges intimidating educational models and instead supports an accessible method that values correctness, confidence, and purpose. By stressing practical usage over theory, the book frames language as a tool for clear thinking and honest expression. Its emphasis on simplicity, accuracy, and everyday usefulness positions communication as an attainable skill essential for personal and professional interaction.
INGLÊS

Evolution Of Expression Volume 1

~~1,06€~~ 0,95€ 10% IMEDIATO

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 Evolution of expression Volume 1 offers a structured exploration of how expressive ability develops when approached as a gradual, disciplined craft. The work introduces an educational philosophy centered on the idea that communication grows through identifiable stages shaped by psychological principles. It compares the growth of an effective speaker to the development found in other artistic practices, suggesting that progress begins with simple energy before advancing toward controlled movement, fuller resonance, and polished articulation. Early chapters outline this progression while encouraging learners to engage deeply with selected literary passages chosen to illustrate each stage. Through these examples, the text emphasizes intentional practice, attentive listening, and a thoughtful connection between inner understanding and outward delivery. The opening portion highlights how expression is not merely a skill but a cultivated response to thought, emotion, and experience, guiding students toward greater clarity, purpose, and confidence. By blending theory with practical application, the volume establishes a systematic path for strengthening communication in both academic and personal settings.
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Medium Of The Video Game

eBook 25%

INGLÊS

Medium Of The Video Game

~~30,41€~~ 24,33€ 20% IMEDIATO + 5% EM CARTÃO

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 An investigation of the video game as an artistic medium.
INGLÊS

Speak, Coach, Train! Strategies To Discover Your Passion

de Barbara H. Smith

9,99€ + 10% EM CARTÃO

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 "Speak Coach Train" joins a particular tradition of inspirational and training books about finding one's voice, recalling life lessons learned, and indulging in their marvelous outcomes.
INGLÊS

Attuned And Attached - Heal Your Relationship With Yourself And Others To Create Lasting Connections

de Yolanda Renteria

12,99€ + 10% EM CARTÃO

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 A somatic psychotherapist's guide to building authentic and loving connectionsAre your closest relationships often a source of stress rather than security?Do you ever feel disconnected and lonely, even in the company of family and friends?In Attuned and Attached, Yolanda Renteria invites you to take a deeper look at your emotional connections and discover what secure attachment and true intimacy actually feels like. With a practical programme of psychotherapy tools and accessible, safe ways of implementing somatic trauma healing, Yolanda will guide you to understand how your attachments have been formed, and how they are capable of being improved.Begin a profound journey of self-discovery which has the potential to positively transform all of your relationships and interactions. You ll learn how to:Recognise signs of emotional disconnection in yourself and othersBreak patterns of intergenerational traumaDevelop skills to practise non-aggressive communicationCreate a safe and supportive communityThis book offers the ultimate roadmap to bringing more safety into all your relationships, so you can live a life filled with nourishing, peaceful and fulfilling connections.
INGLÊS

Identity, Theory, And Practice In Group Relations - A Reflective Selfie

~~46,36€~~ 41,72€ 10% IMEDIATO

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 Identity, Theory, and Practice in Group Relations presents a range of perspectives on group relations, capturing both a social scientific and psychoanalytic perspective.
INGLÊS

Platforms And The Planet - Big Tech, Digital Platforms And Environmental Responsibility

~~106,00€~~ 95,40€ 10% IMEDIATO

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 There is a growing public and scholarly attention to the environmental footprint of digital technologies, and to the climate responsibility of technology corporations and social media platforms specifically. Developing a critical understanding of the environmental responsibility and accountability of digital platforms, Platforms and the Planet focuses on the environmental responsibility of the so-called Big Tech, their digital media platforms and their role in the sustainability transition as a discursive, material, and ethical question.Written from a much-needed critical and cross-disciplinary perspective, challenging the prevailing perspective on digital platforms as green and non-material entities, the chapters unpack their non-sustainable, material essence. Bridging critical platform studies with environmental studies and environmental communication studies, the chapters explore three broad themes. First, the chapters unpack what environmental sustainability means in relation to platforms. The second theme scrutinises the material and infrastructural dimensions of the digital platform society from the perspective of sustainability and global justice. Third, the chapters dive into the discourses of accountability by both digital platforms and actors criticizing them.This edited collection is compelling reading for a wide range of researchers and students both in the fields of media and communication studies, digital sociology, and other fields of critical technology studies and environmental studies. The book will also be useful for those interested in global platform companies from the perspective of management and organization studies or more broadly as societal actors.
INGLÊS

Public Affairs Management - A Guide To Professional Practice

de Heather Yaxley e Sarah Bowman

~~47,69€~~ 42,92€ 10% IMEDIATO

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 Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making. Essential reading for undergraduate and postgraduate students of Public Affairs.
INGLÊS

Connective Ai - Social (Ro)Bots, Play, Democracy

~~52,99€~~ 47,69€ 10% IMEDIATO

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 Focusing on social robots, play, and democracy, this volume explores how AI can be used in connective ways to advance the common good and support democratic practice. This book will interest students, researchers and scholars across a variety of fields including media, communication studies and political science.
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Emotions On Our Screens

de Lauren P. Olson, Talbot M. Andrews e Yanna Krupnikov

~~23,85€~~ 21,47€ 10% IMEDIATO

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 This Element mentions that while scholars have long considered how political messages makes people feel, changes in the media environment have given people unprecedented access to the expressed emotions of others. Through both contemporary news stories and social media, people now learn how others feel about political events.
INGLÊS

Streaming Europe - How Transnational Streaming Is Reshaping European Film And Television Markets

~~56,96€~~ 51,26€ 10% IMEDIATO

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 This book explores how global streaming services like Netflix, Disney+, and Amazon Prime Video have reshaped the audiovisual landscape across Europe. It will be highly relevant to researchers in the field of Media industries, media economics, audiovisual industries, and media policy.
INGLÊS

Catching Fire In The News - The Necessary Conditions For Media Storms

de Amber E. Boydstun, Dallas Card, Jill R. Laufer e Noah A. Smith

~~23,85€~~ 21,47€ 10% IMEDIATO

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 This Element uses a fire triangle analogy for the necessary conditions of media storms. Media storms takes the right event, at the right time, with the momentum of attention. But when a media storm erupts, it can serve as an opportunity for change. This title is also available as Open Access on Cambridge Core.
INGLÊS

Open Secrecy - How Technology Empowers The Digital Underworld

de Isak Ladegaard

~~26,84€~~ 24,16€ 10% IMEDIATO

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 Examines how the global digital underground is liberated by "open secrecy"—a novel and ominous mix of tools for mass communication and anonymity Shadowy groups are increasingly capable of collective action. Using military-grade encryption, rerouting software, and cryptocurrencies, anonymous and pseudonymous actors can now communicate, solve problems, recruit members, and manage resources across multiple public and semipublic spaces. This swirling mix of secrecy and openness enables people to move through cyberspace like nomads with verifiable personas, which makes them impossible to stop. Isak Ladegaard takes readers inside a dark, digital economy for banned drugs that has survived numerous police crackdowns, examines how activist software developers in China and other countries have maintained paths to the open internet, and documents how the American far right uses the same tools to sustain antisocial movements based on paranoia and hate. Timely and perceptive, Open Secrecy argues that although information technology enables mass surveillance, it also undermines state power by boosting groups that evade its rule. These dual forces of control and liberation are propelling us forward, with no one at the wheel.
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Grog War

de Alexis Wright

9,60€ + 10% EM CARTÃO

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 A revamped Magabala classic by Miles Franklin award winning author Alexis Wright. First published in 1997, this vivid portrayal of how the Indigenous people of Tennant Creek worked together to achieve community-wide alcohol restrictions, is more relevant now than ever. A searing account of what transpired over 25 years ago, Grog War provides historical context and Indigenous-led solutions to the challenges still confronting communities and towns throughout Australia. In the 90s, Wright was commissioned by the Julalikari Council of Tennant Creek to write Grog War, to document how Aboriginal Elders and leaders dealt with the invasion of grog on Warumungu land and the enormous struggle it took to introduce simple alcohol restrictions in the town. Grog War traces an Indigenous-led movement of self-determination that shifted the blame from Aboriginal people for public drunkenness to looking at the way grog is pushed and sold, in turn challenging the town and government to share responsibility. Aboriginal Elders and community advisors in Tennant Creek fought for years to put alcohol restrictions in place and they are still fighting. Their courage and tenacity is an inspiration for other towns in Australia who are battling against the tide of alcohol abuse and resistance from licencees and the broader community. Grog War is essential reading for all those working towards and interested in Indigenous self-determination, for community leaders, legislators, health workers, social workers - and for our young people so that all Australian children might grow up with a better understanding of what Indigenous people have fought hard to achieve in this country.
INGLÊS

Green Narratives - Media And Environment In A Changing World

de I. Arul Aram

~~55,64€~~ 50,08€ 10% IMEDIATO

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 This book examines the nuances of how the media conveys environmental issues, drawing on scientific facts and documenting grassroots realities, and influencing popular perceptions. It provides a broad overview of the emerging field of environmental communication research. It is a valuable resource for scholars of environmental communication across various disciplines, including environmental studies and media and communication studies.This book arises from the need to guide media academics undertaking research in environmental communication, as well as media professionals, environmental enthusiasts, and environmental non-governmental organisations. It discusses the issues, theories, and methods related to environmental communication research practised around the globe. It goes beyond the Green Revolution and its aftermath, and examines the mass media's coverage of agriculture. Case studies such as the Fukushima nuclear disaster and the Bhopal gas disaster provide an in-depth understanding of pollution policies and the role of the media in monitoring their implementation. Greta Thunberg's climate change movement and the depletion of the ozone layer are also discussed. The book covers how human-wildlife conflict revolves around protected areas. It focuses on how the media creates a platform for the exchange of eco-sensitive information and ideas. The book provides an in-depth account of ecocriticism and visual analysis. All chapters are intertwined with examples of media coverage of the environment.This book has an advocacy approach, aiming to encourage people and governments to take action by promoting research in environmental communication. It will be an invaluable textbook for students, researchers, and educators studying environmental communication, media studies, environmental studies, disaster studies, and cultural studies. It will also serve as an essential resource for academics, policymakers, disaster management professionals, media practitioners, mental health experts, social workers, and general readers seeking a deeper understanding of ecology and environment, disaster narratives, memory, and resilience.
INGLÊS

Political Economy Of Alternative Media

de Christopher C. Petersen, Emily Faubert, Iowyth Hezel Ulthiin e Sandra Jeppesen

~~55,64€~~ 50,08€ 10% IMEDIATO

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 The Political Economy of Alternative Media provides in-depth insights into media practices used by grassroots projects to organize, produce, and distribute the media that supports and reports on social movements.
INGLÊS

Introduction To Family Processes - Diverse Families, Common Ties

de Bethany Bustamante Van Vleet, Denise Ann Bodman e Randal D. Day

~~98,04€~~ 88,24€ 10% IMEDIATO

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 Now in its seventh edition, and fully revised with a complete reimagining of voice, structure, and purpose, Introduction to Family Processes explores the complex workings of inner family life.
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