Resultados de Pesquisa

INGLÊS

Public Sector Marketing Communications, Volume Ii - Traditional And Digital Perspectives

198,09€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms.Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
INGLÊS

Social Media And Africa'S Public Sector - Perspectives On Contemporary Issues

de Doreen Anyamesem Odame, Eric Kwame Adae, Helen Inseng Duh, Kojo Kakra Twum e Robert Ebo Hinson

52,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book focuses on developing a systematic approach to understanding the transformations in Africa''s public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.
INGLÊS

Ethics And Accountable Governance In Africa'S Public Sector, Volume Ii - Mapping A Path For The Future

118,59€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the challenges related to building an ethical climate in Africa’s public sector, what the imperatives of anti-corruption initiatives should be in Africa, ethical orientation in promoting project performance, corporate governance in Zimbabwe’s local authorities and the role of NGOs/CSOs in promoting public sector accountability. On digitalisation, the book discusses the management of Tanzanian public service integrity in the digital era and digital innovation towards sustainable public sector administration in Africa. Public sector management, ethics and corporate governance academics, students, managers and policy makers will find this edited volume critical to improving public sector management in Africa.
INGLÊS

Public Sector Marketing Communications Volume I - Public Relations And Brand Communication Perspectives

118,59€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 In response, this book â€" the first of a two-volume edited work â€" focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.
INGLÊS

Ethics And Accountable Governance In Africa'S Public Sector, Volume I - Ethical Compliance And Institutional Performance

198,09€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book is an excellent resource for academics and students interested in ethics and accountability in the public sector, as well as for practitioners, NGO workers and policymakers.
INGLÊS

New Public Management In Africa - Contemporary Issues

158,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions'' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape to drive improved performance of public institutions.The book offers students, practitioners and researchers important insights on NPM and public sector institutions in Africa. The recommendations of the book will help government and policymakers implement appropriate public sector management policies for strengthening public sector service delivery in Africa.
INGLÊS

Social Media And Africa'S Public Sector - Perspectives On Contemporary Issues

de Doreen Anyamesem Odame, Eric Kwame Adae, Helen Inseng Duh, Kojo Kakra Twum e Robert Ebo Hinson

54,06€ + 10% EM CARTÃO

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