Resultados de Pesquisa

FRANCÊS

La Publicité En Chine - Naissance D’Une Industrie (1914-1956)

de Cécile Armand

~~129,85€~~ 116,87€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 La publicité en Chine : naissance d’une industrie (1914-1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste. En s'appuyant sur des sources primaires jusqu'ici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et l'influence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l’introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des « quatre cents millions de consommateurs ». Ce livre intéressera des chercheurs et étudiants spécialistes de l'histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.
FRANCÊS

La Publicité En Chine - Naissance D’Une Industrie (1914-1956)

de Cécile Armand

~~129,85€~~ 116,87€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 La publicité en Chine : naissance d’une industrie (1914-1956) propose une perspective novatrice sur l''émergence de la société de consommation chinoise à travers une analyse historique approfondie de l''industrie publicitaire dans la Chine pré-communiste. En s''appuyant sur des sources primaires jusqu''ici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et l''influence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l’introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des « quatre cents millions de consommateurs ». Ce livre intéressera des chercheurs et étudiants spécialistes de l''histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.
INGLÊS

From Culturalist Nationalism To Conservatism - Origins And Diversification Of Conservative Ideas In Republican China

de Aymeric Xu

159,66€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 What does it mean to be a conservative in Republican China? Challenging the widely held view that Chinese conservatism set out to preserve traditional culture and was mainly a cultural movement, this book proposes a new framework with which to analyze modern Chinese conservatism. It identifies late Qing culturalist nationalism, which incorporates traditional culture into concrete political reforms inspired by modern Western politics, as the origin of conservatism in the Republican era. During the May Fourth period, New Culture activists belittled any attempts to reintegrate traditional culture with modern politics as conservative. What conservatives in Republican China stood for was essentially this late Qing culturalist nationalism that rejected squarely the museumification of traditional culture. Adopting a typological approach in order to distinguish different types of conservatism by differentiating various political implications of traditional culture, this book divides the Chinese conservatism of the Republican era into four typologies: liberal conservatism, antimodern conservatism, philosophical conservatism, and authoritarian conservatism. As such, this book captures - for the first time - how Chinese conservatism was in constant evolution, while also showing how its emblematic figures reacted differently to historical circumstances.
INGLÊS

Sino-British Negotiations And The Search For A Post-War Settlement, 1942-1949 - Treaties, Hong Kong, And Tibet

de Zhaodong Wang

108,65€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The book is a systematic study of the China-Britain relationship during the 1942-1949 period with a particular focus on the two countries’ discussions over both the 1943 Sino-British treaty and the discarded Sino-British commercial treaty, the future of Hong Kong, and the political status of Tibet. These were dominated by two underlying themes: the elimination of the British imperialist position in China and the establishment of an equal and reciprocal bilateral relationship. The negotiations started promisingly in 1942-1943, but, by 1949, had failed to reach a satisfactory settlement. Behind the failure lay a complex set of domestic considerations and external factors, including the powerful infl uence of the United States. Even after seven decades, the failure still has a contemporary impact. Recent Sino-British disputes over the Hong Kong Anti-Extradition Law Amendment Bill Movement and incessant Indo-Chinese confl icts and skirmishes over their unsettled borders all attest to the enduring legacy of the years 1942-1949 as setting the scene for subsequent Sino-British and Sino-Indian relations. From this perspective, the history has never left us.
INGLÊS

From Culturalist Nationalism To Conservatism - Origins And Diversification Of Conservative Ideas In Republican China

de Aymeric Xu

159,66€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 What does it mean to be a conservative in Republican China? Challenging the widely held view that Chinese conservatism set out to preserve traditional culture and was mainly a cultural movement, this book proposes a new framework with which to analyze modern Chinese conservatism. It identifies late Qing culturalist nationalism, which incorporates traditional culture into concrete political reforms inspired by modern Western politics, as the origin of conservatism in the Republican era. During the May Fourth period, New Culture activists belittled any attempts to reintegrate traditional culture with modern politics as conservative. What conservatives in Republican China stood for was essentially this late Qing culturalist nationalism that rejected squarely the museumification of traditional culture. Adopting a typological approach in order to distinguish different types of conservatism by differentiating various political implications of traditional culture, this book divides the Chinese conservatism of the Republican era into four typologies: liberal conservatism, antimodern conservatism, philosophical conservatism, and authoritarian conservatism. As such, this book captures - for the first time - how Chinese conservatism was in constant evolution, while also showing how its emblematic figures reacted differently to historical circumstances.
INGLÊS

Victims, Perpetrators, And The Role Of Law In Maoist China - A Case-Study Approach

117,26€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Eine erstmalige Analyse maoistischer Justiz auf Basis von Originalfallakten, die aufgrund ihrer plastischen Details einen tiefen Einblick in die chinesische Rechts-, Politik- und Sozialgeschichte geben. Durch die Betonung der Akteuersebene wird, jenseits von Metadiskursen, der totalitäre Charakter der frühen Volksrepublik China und der mehr oder minder großer Spielraum von Angeklagten, Richtern und politischer Führung ausgelotet. Der Band versammelt chinesische, europäische und amerikanische Wissenschaftler, um gemeinsam eine Revision des bisherigen Forschungsstandes zu ermöglichen.
INGLÊS

Sino-British Negotiations And The Search For A Post-War Settlement, 1942â€“1949 - Treaties, Hong Kong, And Tibet

de Zhaodong Wang

25,02€ + 10% EM CARTÃO

portes grátis
INGLÊS

Sino-British Negotiations And The Search For A Post-War Settlement, 1942â€“1949 - Treaties, Hong Kong, And Tibet

de Zhaodong Wang

110,85€ + 10% EM CARTÃO

portes grátis
INGLÊS

1919 Â€“ The Year That Changed China - A New History Of The New Culture Movement

de Elisabeth Forster

33,80€ + 10% EM CARTÃO

portes grátis
INGLÊS

From Culturalist Nationalism To Conservatism - Origins And Diversification Of Conservative Ideas In Republican China

de Aymeric Xu

154,80€ + 10% EM CARTÃO

portes grátis
INGLÊS

Victims, Perpetrators, And The Role Of Law In Maoist China - A Case-Study Approach

88,55€ + 10% EM CARTÃO

portes grátis
INGLÊS

Modern China In Flux - Networks, Mobility, And Transformation

~~98,69€~~ 88,82€ 10% IMEDIATO

portes grátis
INGLÊS

Sino-British Negotiations And The Search For A Post-War Settlement, 1942-1949 - Treaties, Hong Kong, And Tibet

de Zhaodong Wang

108,65€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 No detailed description available for "Sino-British Negotiations and the Search for a Post-War Settlement, 1942-1949".
INGLÊS

The Principles And Practice Of Effective Leadership

de Christopher Bennett e John Zinkin

39,89€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL
INGLÊS

Victims, Perpetrators, And The Role Of Law In Maoist China - A Case-Study Approach

ESGOTADO OU NÃO DISPONÍVEL
Fpga Hardware-Entwurf

de Frank Kesel

ESGOTADO OU NÃO DISPONÍVEL
Der Erste Weltkrieg Zur See

de Michael Epkenhans

ESGOTADO OU NÃO DISPONÍVEL
Christian Krachts Weltliteratur

de Stefan Bronner

ESGOTADO OU NÃO DISPONÍVEL

 Every new work by the Swiss author Christian Kracht further expands the topographical range of his literary settings, which gradually extend to encompass the entire globe. In this sense, Kracht's work epitomizes world literature in a contemporary,
INGLÊS

Victims, Perpetrators, And The Role Of Law In Maoist China - A Case-Study Approach

117,26€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 No detailed description available for "Victims, Perpetrators, and the Role of Law in Maoist China".
1919 - The Year That Changed China - A New History Of The New Culture Movement

de Elisabeth Forster

3,96€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The year 1919 changed Chinese culture radically, but in a way that completely took contemporaries by surprise. At the beginning of the year, even well-informed intellectuals did not anticipate that, for instance, baihua (aprecursor of the modern Chinese language), communism, Hu Shi and Chen Duxiu would become important and famous - all of which was very obvious to them at the end of the year. Elisabeth Forster traces the precise mechanisms behind this transformation on the basis of a rich variety of sources, including newspapers, personal letters, student essays, advertisements, textbooks and diaries. She proposes a new model for cultural change, which puts intellectual marketing at its core. This book retells the story of the New Culture Movement in light of the diversifi ed and decentered picture of Republican China developed in recent scholarship. It is a lively and ironic narrative about cultural change through academic infi ghting, rumors and conspiracy theories, newspaper stories and intellectuals (hell-)bent on selling agendas through powerful buzzwords.
1919 - The Year That Changed China - A New History Of The New Culture Movement

de Elisabeth Forster

3,96€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The year 1919 changed Chinese culture radically, but in a way that completely took contemporaries by surprise. At the beginning of the year, even well-informed intellectuals did not anticipate that, for instance, baihua (aprecursor of the modern Chinese language), communism, Hu Shi and Chen Duxiu would become important and famous - all of which was very obvious to them at the end of the year. Elisabeth Forster traces the precise mechanisms behind this transformation on the basis of a rich variety of sources, including newspapers, personal letters, student essays, advertisements, textbooks and diaries. She proposes a new model for cultural change, which puts intellectual marketing at its core. This book retells the story of the New Culture Movement in light of the diversifi ed and decentered picture of Republican China developed in recent scholarship. It is a lively and ironic narrative about cultural change through academic infi ghting, rumors and conspiracy theories, newspaper stories and intellectuals (hell-)bent on selling agendas through powerful buzzwords.

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