Resultados de Pesquisa

INGLÊS

Health Communication Theory

55,58€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: <ul> <li>Provides original chapters written by a group of global scholars working in health communication theory</li> <li>Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues</li> <li>Emphasizes the interdisciplinary and collaborative nature of health communication research</li> <li>Includes overviews of basic health communication theory and application</li> <li>Features commentary on future directions in health communication theory</li> </ul> Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.
INGLÊS

Theorizing Crisis Communication

de Matthew W. Seeger e Timothy L. Sellnow

55,58€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Explore the major theories within crisis communication, fully revised and updated Theorizing Crisis Communication provides a comprehensive and state-of-the-art review of both current and emerging theoretical frameworks designed to explain the development, management, and consequences of natural and human-caused crises. A critique of the many theoretical approaches of crisis communication, this volume provides readers with an in-depth understanding of the management, response, resolution, and significance of failures in corporate responsibility, as well as destructive global events such as pandemics, earthquakes, hurricanes, tsunamis, chemical spills, and terrorist attacks. This second edition contains new theories from related subfields and updated examples, references, and case examples. New chapters discuss metatheoretical considerations and theoretical advancements in the study of social media. Throughout the text, the authors highlight similarities, patterns, and relationships across different crisis types and offer insight into the application of theory in the real world. Integrating work from organizational studies, social sciences, public relations, and public health, this book: Covers a broad range of crisis communication theories, including those relevant to emergency response, risk management, ethics, resilience and crisis warning, development, and outcomes Presents theoretical frameworks based on research disciplines including sociology, psychology, applied anthropology, and criminal justice Provides clear and compelling examples of application of theory in contexts such as rhetoric, mass communication, social media, and warning systems Offers a systematic and accessible presentation of topics by explaining each theory, describing its applications, and discussing its advantages and drawbacks Theorizing Crisis Communication, Second Edition, is the perfect textbook for advanced undergraduate and graduate students of crisis and risk communication, and an importance reference for scholars, researchers, and practitioners in fields including crisis communication, emergency management, disaster studies, sociology, psychology, and anthropology.
INGLÊS

Organizational Change - Creating Change Through Strategic Communication

de Laurie Lewis

55,58€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. <ul> <li>Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change</li> <li>Explores key elements of change, appropriate communication strategies, and outcome evaluation methods</li> <li>Presents adaptive and programmatic strategic implementation models</li> <li>Provides studies of real-world companies and actual research on organizational change</li> <li>Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change</li> <li>Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.</li> </ul> Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
INGLÊS

Organizational Change - Creating Change Through Strategic Communication

de Laurie (The State University Of New Jersey, Usa) Lewis

99,97€ + 10% EM CARTÃO

portes grátis

 How does change take place in organizations? In this ground breaking new text, Lewis integrates major empirical, theoretical and conceptual approaches to help students understand how communication is central to organizational change.
INGLÊS

The Work And Workings Of Human Communication

de Robert E. Sanders

56,71€ + 10% EM CARTÃO

portes grátis
INGLÊS

Theorizing Crisis Communication

de Matthew W. (Wayne State University) Seeger e Timothy L. (University Of Kentucky) Sellnow

56,71€ + 10% EM CARTÃO

portes grátis
INGLÊS

Health Communication Theory

56,71€ + 10% EM CARTÃO

portes grátis
INGLÊS

Organizational Change - Creating Change Through Strategic Communication

de Laurie (The State University Of New Jersey, Usa) Lewis

56,71€ + 10% EM CARTÃO

portes grátis
INGLÊS

The Communicative Constitution Of Organizations - The Four Flows Model

de Joel O. (University Of Montana, Usa) Iverson, Karen K. (University Of California Santa Barbara, Usa) Myers e Robert D. (Arizona State University, Usa) Mcphee

53,48€

portes grátis

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INGLÊS

Foundations Of Intercultural Communication

de Deborah A. Cai e Edward L. Fink

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INGLÊS

Wiley Series 10 Securities Licensing Exam Review 2020 + Test Bank - The General Securities Sales Supervisor Examination--General Module

de Wiley

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INGLÊS

Wiley Study Guide For 2020-2021 Level I Caia Exam: Complete Set

de Wiley

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INGLÊS

Wiley Study Guide For 2020 Part I Frm Exam: Complete Set

de Wiley

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