Resultados de Pesquisa

INGLÊS

Communicating Social And Environmental Issues Effectively

de Betsy Reed

23,84€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
INGLÊS

Communicating Social And Environmental Issues Effectively

de Betsy Reed

23,84€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
INGLÊS

Grow, Build, Sell, Live - A Practical Guide To Running And Building An Agency And Enjoying It

de Crispin Manners e Richard Houghton

21,19€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. <div><br></div><div>The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That''s where this book comes in. </div><div><br></div><div><i>Grow, Build, Sell, Live</i> features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. </div><div><br></div><div>The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success. </div><div><br></div><div>If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency. </div>
INGLÊS

Grow, Build, Sell, Live - A Practical Guide To Running And Building An Agency And Enjoying It

de Crispin Manners e Richard Houghton

21,19€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. <div><br></div><div>The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That''s where this book comes in. </div><div><br></div><div><i>Grow, Build, Sell, Live</i> features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. </div><div><br></div><div>The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success. </div><div><br></div><div>If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency. </div>
INGLÊS

Writing For The Media

de Adrian Wheeler

18,54€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This is a media writing guide for PR people.The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?We need to know exactly what the media want and what they don''t want.We should be able to write material according to the rules and conventions which the media themselves observe.We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval.We can enhance our pick-up if we know how to produce good media photography, video and infographics.We must know how to pitch a story professionally.This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
INGLÊS

Writing For The Media

de Adrian Wheeler

18,54€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This is a media writing guide for PR people.The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?We need to know exactly what the media want and what they don''t want.We should be able to write material according to the rules and conventions which the media themselves observe.We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval.We can enhance our pick-up if we know how to produce good media photography, video and infographics.We must know how to pitch a story professionally.This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
INGLÊS

Reputation Management - The Future Of Corporate Communications And Public Relations

de Tony Langham

25,16€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. <div><br></div><div>In<i> Reputation Management: The Future of Corporate Communications and Public Relations</i>, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation. </div><div><br></div><div><i>Reputation Management</i> provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations. </div>
INGLÊS

Reputation Management - The Future Of Corporate Communications And Public Relations

de Tony Langham

25,16€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. <div><br></div><div>In<i> Reputation Management: The Future of Corporate Communications and Public Relations</i>, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation. </div><div><br></div><div><i>Reputation Management</i> provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations. </div>
INGLÊS

Crisis Communications Management

de Adrian Wheeler

19,86€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. <div><br></div><div>This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. </div><div><br></div><div>Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, <i>Crisis Communications Management </i>is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.</div>
INGLÊS

Crisis Communications Management

de Adrian Wheeler

19,86€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. <div><br></div><div>This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. </div><div><br></div><div>Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, <i>Crisis Communications Management </i>is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.</div>
INGLÊS

Digital Pr

de Danny Whatmough

22,51€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
INGLÊS

Digital Pr

de Danny Whatmough

22,51€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
INGLÊS

Reputation Management - The Future Of Corporate Communications And Public Relations

de Tony (Co-Founder And Ceo, Lansons, Uk) Langham

25,67€ + 10% EM CARTÃO

portes grátis

 The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
INGLÊS

Down To The Wire - The Unmissable New Nick Stone Thriller For 2022 From The Bestselling Author Of Bravo Two Zero (Nick Stone, Book 21)

de Andy McNab

ESGOTADO OU NÃO DISPONÍVEL
INGLÊS

Machine Translation And Global Research - Towards Improved Machine Translation Literacy In The Scholarly Community

de Jairo (University Of Ottawa, Canada) Buitrago Ciro e Lynne (University Of Ottawa, Canada) Bowker

ESGOTADO OU NÃO DISPONÍVEL

 Lynne Bowker and Jairo Buitrago Ciro introduce the concept of machine translation literacy, a new kind of literacy for scholars and librarians in the digital age. This book is a must-read for researchers and information professionals eager to maximize the global reach and impact of any form of scholarly work.
INGLÊS

Robots, Artificial Intelligence And Service Automation In Travel, Tourism And Hospitality

43,25€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
INGLÊS

The Digital Pill - What Everyone Should Know About The Future Of Our Healthcare System

de Andreas (University Of St.Gallen, Switzerland) Herrmann, Christoph (University Of St. Gallen, Switzerland) Franz e Elgar (Eth Zurich, Switzerland) Fleisch

30,90€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 The Digital Pill reflects on apps and digital projects launched by pharmaceutical companies in recent years, as well as the first accreditations for digital pills already issued by recognised regulators. The Digital Pill is essential reading for anyone working in, engaged with or interested in understanding the e-health community.
INGLÊS

Communicating Social And Environmental Issues Effectively

de Betsy (Big Sky Strategic Communications, Uk) Reed

ESGOTADO OU NÃO DISPONÍVEL

 This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
INGLÊS

Vegan Life: Cruelty-Free Living, Fashion, Beauty And Home - Cruelty-Free Food, Fashion, Beauty And Home

de ,Jo Peters

16,73€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 A plant-based diet is the foundation of a vegan lifestyle, but you can do so much more to adopt a cruelty-free approach every day. Vegan Life highlights the simple, achievable ways you can show kindness to animals - and to the environment - not just with your choice of food but with the household products, clothing and cosmetics you buy too.
INGLÊS

I'M Only In It For The Parking - Life And Laughter From The Priority Seats

de Lost Voice Guy Aka Lee Ridley

ESGOTADO OU NÃO DISPONÍVEL

 What's the worst thing about being disabled? Which is where I'm Only In It for the Parking comes in - think of it as a disabled FAQ, with funny (sometimes painfully funny) stories from Lee's less-ordinary life.
INGLÊS

Microcelebrity Around The Globe - Approaches To Cultures Of Internet Fame

87,54€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
INGLÊS

Strategic Business Models - Idealism And Realism In Strategy

de Frederick (Portland State University, Usa) Betz

97,32€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 As strategic business models are important to understand the transformative operations of an enterprise system, for present and future competitiveness, Betz's exploration into both manufacturing and financial firms, along with retailing firms and conglomerates, broadens the business literature.
INGLÊS

The Perfect Pint - A Beer Lover'S Handbook

de Andy Hamilton

16,73€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 Andy Hamilton has tried hundreds, if not thousands, of pints from the avalanche of new flavours now available and has convinced commercial, craft and home brewers across Britain to share some of their top-secret best recipes.
INGLÊS

Grow, Build, Sell, Live - A Practical Guide To Running And Building An Agency And Enjoying It

de Crispin (Public Relations And Communications Association, Uk) Manners e Richard (Public Relations And Communications Association, Uk) Houghton

ESGOTADO OU NÃO DISPONÍVEL

 If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.

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