Resultados de Pesquisa

INGLÊS

Masters Of Advertising Copy (Rle Marketing)

67,56€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
INGLÊS

Masters Of Advertising Copy (Rle Marketing)

67,56€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
INGLÊS

Advertising For Account Holders (Rle Marketing) - Routledge Library Editions: Marketing

de Nigel (Extraordinary Leadership Ltd, Uk) Linacre

58,12€ + 10% EM CARTÃO

portes grátis

 The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâ€™s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
INGLÊS

Planning The Corporate Reputation (Rle Marketing)

de Vic Markham

66,23€ + 10% EM CARTÃO

portes grátis

 This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
INGLÊS

Competition And Marketing Strategies In The Pharmaceutical Industry (Rle Marketing)

de Stuart St P Slatter

68,93€ + 10% EM CARTÃO

portes grátis

 This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
INGLÊS

Marketing (Rle Marketing) - The Management Way

de Arnold K. Weinstein

66,23€ + 10% EM CARTÃO

portes grátis

 Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
INGLÊS

Marketing And Marketing Assessment (Rle Marketing)

de Anna Sewell e J. L. Sewell

66,23€ + 10% EM CARTÃO

portes grátis

 This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
INGLÊS

Managing Marketing Information (Rle Marketing)

de Martin Evans e Nigel Piercy

66,23€ + 10% EM CARTÃO

portes grátis

 A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
INGLÊS

Industrial Marketing Research (Rle Marketing) - Management And Technique

de Aubrey Wilson e Nicholas Stacey

66,23€ + 10% EM CARTÃO

portes grátis

 The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
INGLÊS

Competitive Marketing (Rle Marketing) - A Strategic Approach

de John O'Shaughnessy

66,23€ + 10% EM CARTÃO

portes grátis

 First published in 1984 to wide acclaim, John Oâ€™Shaugnessyâ€™s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
INGLÊS

Adding Value (Rle Marketing) - Brands And Marketing In Food And Drink

66,23€ + 10% EM CARTÃO

portes grátis

 An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
INGLÊS

Marketing In Developing Countries (Rle Marketing)

66,23€ + 10% EM CARTÃO

portes grátis

 The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
INGLÊS

Marketing For The Developing Company (Rle Marketing)

de John Winkler

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
INGLÊS

Marketing For The Developing Company (Rle Marketing)

de John Winkler

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
INGLÊS

Industrial Advertising Copy (Rle Marketing)

de R. Bigelow Lockwood

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
INGLÊS

Industrial Advertising Copy (Rle Marketing)

de R. Bigelow Lockwood

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
INGLÊS

Tourism Marketing And Management In The Caribbean (Rle Marketing)

42,39€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
INGLÊS

Tourism Marketing And Management In The Caribbean (Rle Marketing)

42,39€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
INGLÊS

Rise And Fall Of Mass Marketing (Rle Marketing)

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
INGLÊS

Rise And Fall Of Mass Marketing (Rle Marketing)

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
INGLÊS

Advertising For Account Holders (Rle Marketing)

de Nigel Linacre

42,39€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâ€™s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
INGLÊS

Advertising For Account Holders (Rle Marketing)

de Nigel Linacre

42,39€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâ€™s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
INGLÊS

Early Advertising Scene (Rle Marketing)

de Harden B. Leachman

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
INGLÊS

Early Advertising Scene (Rle Marketing)

de Harden B. Leachman

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
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