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INGLÊS

Routledge Library Editions: Tourism

de Various

490,25€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This set re-issue 5 volumes originally published between 1985 and 1994. They focus on; the impact of environmental issues on tourism management, tourism demand and forecasting, the key methods of operation of companies within the industry, the functional areas of marketing, finance, organization and staffing, research and innovation, corporate strategy. Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
INGLÊS

Tourism: A Community Approach (Rle Tourism)

de Peter Murphy

66,23€ + 10% EM CARTÃO

portes grátis

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
INGLÊS

Building A New Heritage (Rle Tourism)

66,23€ + 10% EM CARTÃO

portes grátis

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
INGLÊS

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

66,23€ + 10% EM CARTÃO

portes grátis

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
INGLÊS

Building A New Heritage (Rle Tourism)

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
INGLÊS

Building A New Heritage (Rle Tourism)

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
INGLÊS

Management Of International Tourism (Rle Tourism)

de Michael Brooke, Peter Buckley e Stephen F Witt

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <p>International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. </p><p>The subject coverage of the book is wide-ranging: the authors examine the following issues:</p><ul> <p> </p> <li>the impact of environmental issues on tourism management</li> <p> </p> <li>tourism demand and forecasting</li> <p> </p> <li>the key methods of operation of companies within the industry</li> <p> </p> <li>the functional areas of marketing, finance, organization and staffing</li> <p> </p> <li>research and innovation </li> <p> </p> <li>corporate strategy. </li> </ul><p>The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy. </p>
INGLÊS

Management Of International Tourism (Rle Tourism)

de Michael Brooke, Peter Buckley e Stephen F Witt

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <p>International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. </p><p>The subject coverage of the book is wide-ranging: the authors examine the following issues:</p><ul> <p> </p> <li>the impact of environmental issues on tourism management</li> <p> </p> <li>tourism demand and forecasting</li> <p> </p> <li>the key methods of operation of companies within the industry</li> <p> </p> <li>the functional areas of marketing, finance, organization and staffing</li> <p> </p> <li>research and innovation </li> <p> </p> <li>corporate strategy. </li> </ul><p>The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy. </p>
INGLÊS

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
INGLÊS

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
INGLÊS

Tourism: A Community Approach (Rle Tourism)

de Peter Murphy

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
INGLÊS

Tourism: A Community Approach (Rle Tourism)

de Peter Murphy

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
INGLÊS

Marketing Tourism Places (Rle Tourism)

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <p>Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their ''products''.</p><p>The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.</p>
INGLÊS

Marketing Tourism Places (Rle Tourism)

64,91€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <p>Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their ''products''.</p><p>The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.</p>
INGLÊS

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

209,54€ + 10% EM CARTÃO

portes grátis

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
INGLÊS

The Management Of International Tourism (Rle Tourism)

de Michael Brooke, Peter Buckley e Stephen F Witt

209,54€ + 10% EM CARTÃO

portes grátis

 International tourism continues to be a major growth industry requiring sophisticated management techniques. The authors explain key business concepts and how they apply to the management of international tourism businesses.
INGLÊS

Tourism: A Community Approach (Rle Tourism) - A Community Approach

de Peter Murphy

209,54€ + 10% EM CARTÃO

portes grátis

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
INGLÊS

Building A New Heritage (Rle Tourism)

209,54€ + 10% EM CARTÃO

portes grátis

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
INGLÊS

The Management Of International Tourism (Rle Tourism)

de Michael Brooke, Peter Buckley e Stephen Witt

66,23€ + 10% EM CARTÃO

portes grátis
INGLÊS

Marketing Tourism Places (Rle Tourism)

66,23€ + 10% EM CARTÃO

portes grátis
INGLÊS

Marketing Tourism Places (Rle Tourism)

216,30€ + 10% EM CARTÃO

portes grátis

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