Resultados de Pesquisa

INGLÊS

A Stakeholder Approach To Managing Food - Local, National, And Global Issues

~~50,01€~~ 45,01€ 10% IMEDIATO

portes grátis

 This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities,
INGLÊS

The New Cultures Of Food - Marketing Opportunities From Ethnic, Religious And Cultural Diversity

de Martin K. Hingley

~~55,42€~~ 49,88€ 10% IMEDIATO

portes grátis

 This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resu
INGLÊS

Stakeholder Approach To Managing Food - Local, National, And Global Issues

49,01€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influence at all levels. Rapidly growing economies such as China are a focus for the global brand, but is this a scenario of adaptation or homogenization of food? Alongside this trend toward national and global development in food, this volume presents the counter-reaction that is taking place (especially in developed countries) toward local speciality and culturally bound foods, with emphasis on the importance of the inter-connection of local communities and agri-food culture and economy. With an in-depth analysis of agricultural businesses, this book shows that the entrepreneurial spirit is alive and well in rural communities with often renewed and engaged connection with consumers and imaginative use of new media.This book will be of interest to students, researchers and policy-makers concerned with agriculture, food production and economics, cultural studies.
INGLÊS

Stakeholder Approach To Managing Food - Local, National, And Global Issues

49,01€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influence at all levels. Rapidly growing economies such as China are a focus for the global brand, but is this a scenario of adaptation or homogenization of food? Alongside this trend toward national and global development in food, this volume presents the counter-reaction that is taking place (especially in developed countries) toward local speciality and culturally bound foods, with emphasis on the importance of the inter-connection of local communities and agri-food culture and economy. With an in-depth analysis of agricultural businesses, this book shows that the entrepreneurial spirit is alive and well in rural communities with often renewed and engaged connection with consumers and imaginative use of new media.This book will be of interest to students, researchers and policy-makers concerned with agriculture, food production and economics, cultural studies.
INGLÊS

Market Orientation - Transforming Food And Agribusiness Around The Customer

de Martin Hingley e Paul Custance

225,25€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.
INGLÊS

Market Orientation - Transforming Food And Agribusiness Around The Customer

de Martin Hingley e Paul Custance

225,25€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.
INGLÊS

Crisis Of Food Brands - Sustaining Safe, Innovative And Competitive Food Supply

de Martin K. Hingley

68,89€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
INGLÊS

Crisis Of Food Brands - Sustaining Safe, Innovative And Competitive Food Supply

de Martin K. Hingley

68,89€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
INGLÊS

New Cultures Of Food - Marketing Opportunities From Ethnic, Religious And Cultural Diversity

de Martin K. Hingley

54,31€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resu
INGLÊS

New Cultures Of Food - Marketing Opportunities From Ethnic, Religious And Cultural Diversity

de Martin K. Hingley

54,31€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resu
INGLÊS

Market Orientation - Transforming Food And Agribusiness Around The Customer

de Martin Hingley e Paul Custance

229,82€ + 10% EM CARTÃO

portes grátis

 Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.
INGLÊS

The New Cultures Of Food - Marketing Opportunities From Ethnic, Religious And Cultural Diversity

de Martin K. Hingley

209,54€ + 10% EM CARTÃO

portes grátis

 Food is an extraordinary expression of culture. This title uses the perspective of food culture to explore the role of food as a social agent and attitudes to various foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities.
INGLÊS

The Crisis Of Food Brands - Sustaining Safe, Innovative And Competitive Food Supply

de Martin K. Hingley

209,54€ + 10% EM CARTÃO

portes grátis

 Food and agribusiness is one of the fastest changing global markets. This title offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about.
INGLÊS

The Crisis Of Food Brands - Sustaining Safe, Innovative And Competitive Food Supply

de Martin K. Hingley

70,29€ + 10% EM CARTÃO

portes grátis
INGLÊS

A Stakeholder Approach To Managing Food - Local, National, And Global Issues

209,54€ + 10% EM CARTÃO

portes grátis

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