Resultados de Pesquisa

INGLÊS

Manager'S Guide To Excellence In Public Relations And Communication Management

de David M. Dozier, James E. Grunig e Larissa A. Grunig

~~70,29€~~ 49,20€ 30% IMEDIATO

portes grátis

 This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.
Family Communication

de Chris (University Of Arizona, Usa) Segrin e Jeanne (New Mexico State University, Usa) Flora

~~209,54€~~ 146,68€ 30% IMEDIATO

portes grátis

 The fourth edition of this textbook provides a thoroughly updated and comprehensive introduction to contemporary and classic research, theories of family communication, and family relationships. It is an ideal text for advanced undergraduate or graduate courses in family studies and professionals who work with families.
INGLÊS

Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

de Helen Katz

~~86,11€~~ 77,50€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.
INGLÊS

Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

de Helen Katz

~~86,11€~~ 77,50€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.
INGLÊS

The Media Handbook - A Complete Guide To Advertising Media Selection, Planning, Research, And Buying

de Helen (Publicis Media) Katz

~~209,54€~~ 146,68€ 30% IMEDIATO

portes grátis

 Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
INGLÊS

Communicating And Organizing In Context - The Theory Of Structurational Interaction

de Beth Bonniwell (University Of Delaware, Usa) Haslett

~~56,77€~~ 39,74€ 30% IMEDIATO

portes grátis

 Communicating and Organizing in Context integrates Giddensâ€™ structuration theory with Goffmanâ€™s interaction order and develops a new theoretical baseâ€"the theory of structurational interactionâ€"for the analysis of communicating and organizing. This book will be a valuable resource for students and scholars as an orientation to the fi
INGLÊS

Crisis Communications - A Casebook Approach

de Kathleen Fearn-Banks e Kevin Kawamoto

~~98,04€~~ 88,24€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
INGLÊS

Crisis Communications - A Casebook Approach

de Kathleen Fearn-Banks e Kevin Kawamoto

~~98,04€~~ 88,24€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
INGLÊS

Crisis Communications - A Casebook Approach

de Kathleen (University Of Washington, Usa) Fearn-Banks e Kevin (University Of Hawaii, Usa) Kawamoto

~~209,54€~~ 146,68€ 30% IMEDIATO

portes grátis

 Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionalsâ€™ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
INGLÊS

The Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

de Richard M. (Cleveland State University) Perloff

~~67,58€~~ 47,31€ 30% IMEDIATO

portes grátis

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
INGLÊS

Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

de Richard M. Perloff

128,51€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
INGLÊS

Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

de Richard M. Perloff

128,51€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
INGLÊS

Perspectives On Radio And Television - Telecommunication In The United States

de David H. Ostroff, F. Leslie Smith e John W. Wright

70,21€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.
INGLÊS

Professional Feature Writing

de Bruce Garrison

88,76€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
INGLÊS

Professional Feature Writing

de Bruce Garrison

88,76€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
INGLÊS

The Dynamics Of Persuasion - Communication And Attitudes In The 21st Century

de Richard M. (Cleveland State University) Perloff

~~209,54€~~ 146,68€ 30% IMEDIATO

portes grátis

 The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
INGLÊS

Public Relations Theory Iii - In The Age Of Publics

90,09€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
INGLÊS

Public Relations Theory Iii - In The Age Of Publics

90,09€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
INGLÊS

Professional Feature Writing

de Bruce (University Of Miami, Usa) Garrison

~~196,02€~~ 137,21€ 30% IMEDIATO

portes grátis

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
INGLÊS

Professional Feature Writing

de Bruce (University Of Miami, Usa) Garrison

~~90,56€~~ 63,39€ 30% IMEDIATO

portes grátis

 Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career.
INGLÊS

Public Relations Theory Iii - In The Age Of Publics

~~91,92€~~ 64,34€ 30% IMEDIATO

portes grátis

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
INGLÊS

Public Relations Theory Iii - In The Age Of Publics

~~189,26€~~ 132,48€ 30% IMEDIATO

portes grátis

 This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
INGLÊS

Contemporary Australian Playwriting - Re-Visioning The Nation On The Mainstage

de Chris (Flinders University, Australia) Hay e Stephen (University Of Queensland, Australia) Carleton

~~52,71€~~ 36,90€ 30% IMEDIATO

portes grátis

 At a politically turbulent time when national identity is fractured, this book examines the ways in which Australiaâ€™s leading playwrights have interrogated, problematised and tried to make sense of the nation.
INGLÊS

Recent Advances In Ai-Enabled Automated Medical Diagnosis

~~196,02€~~ 137,21€ 30% IMEDIATO

portes grátis

 This book presents a summary of recent advances in this rapidly growing area, and introduces interesting topics to a wide audience within various cross-disciplinary areas.
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