The Media Handbook
A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, abril de 2025 ‧
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188,59€
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SINOPSE
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032698328 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | abril de 2025 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 220 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Communication Series |
| Classificação Temática: |
Livros em Inglês
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História
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História em Geral
Livros em Inglês > Ciências Sociais e Humanas > Comunicação e Jornalismo |
| EAN: | 9781032698328 |
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