The Media Handbook
A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, abril de 2025 ‧
ver detalhes do produto
188,59€
10% DESCONTO
IMEDIATO
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
portes grátis
Venda o seu livro
SINOPSE
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032698328 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | abril de 2025 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 220 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Communication Series |
| Classificação Temática: |
Livros em Inglês
>
História
>
História em Geral
Livros em Inglês > Ciências Sociais e Humanas > Comunicação e Jornalismo |
| EAN: | 9781032698328 |
LIVROS DA MESMA COLEÇÃO
-
10%Manager'S Guide To Excellence In Public Relations And Communication ManagementTAYLOR & FRANCIS INC70,29€ 10% CARTÃOportes grátis
-
10%Family CommunicationTAYLOR & FRANCIS LTD188,59€
209,54€portes grátis
-
The Media HandbookTAYLOR & FRANCIS LTD83,94€portes grátis
-
The Media HandbookTAYLOR & FRANCIS LTD85,16€