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INGLÊS

Consumer Culture Theory

99,36€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The twentieth volume of <i>Research in Consumer Behavior</i> presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference''s thematic emphasis on storytelling, the contributors'' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. <div><br></div><div>This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: ''Objects and their doings'', ''Glocalization'', and ''Constituting Markets''. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.</div>
INGLÊS

Consumer Culture Theory

99,36€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The twentieth volume of <i>Research in Consumer Behavior</i> presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference''s thematic emphasis on storytelling, the contributors'' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. <div><br></div><div>This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: ''Objects and their doings'', ''Glocalization'', and ''Constituting Markets''. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.</div>
INGLÊS

Consumer Culture Theory

104,66€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding Caribbean, Mexican and Indian roots, itself depicts culturalhybridity, culminating in a series of fascinating articles written by authorsfrom around the globe. The eleven research papers provide a global perspective ona range of consumer discourses both in the physical marketplace (research onmobility practices within the transportation market in Vietnam; or anexamination of stigma in beef consumption practices in India), or in thevirtual marketplace (a study of the discourses surrounding the mythic nature ofBitcoin creator, Satoshi Nakamoto; or parental management understood throughthe media marketplace experiences of black women in Britain). The conference’sBest Competitive Award paper is featured; a compelling look at hyper-realitywithin the world of the Broadway musical, <i>Wicked</i>,examining how new media platforms are used to appeal to new and existingconsumers. This series also includes two insightful papers on wine producersand their cultural intermediaries, and on wine tourism, where the authorstraverse the globe to better understand market development and consumerengagement respectively. Whether it be an examination of consumer tribes,breast cancer and gender identity, or product gender and design, these authors collectivelyprovide us with unique and riveting perspectives on consumer and marketplace experiences.The series fittingly culminates with a critical look at the emergence of theCCT tradition; an emergence that is both timely and important as this seriesdemonstrates.
INGLÊS

Consumer Culture Theory

104,66€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding Caribbean, Mexican and Indian roots, itself depicts culturalhybridity, culminating in a series of fascinating articles written by authorsfrom around the globe. The eleven research papers provide a global perspective ona range of consumer discourses both in the physical marketplace (research onmobility practices within the transportation market in Vietnam; or anexamination of stigma in beef consumption practices in India), or in thevirtual marketplace (a study of the discourses surrounding the mythic nature ofBitcoin creator, Satoshi Nakamoto; or parental management understood throughthe media marketplace experiences of black women in Britain). The conference’sBest Competitive Award paper is featured; a compelling look at hyper-realitywithin the world of the Broadway musical, <i>Wicked</i>,examining how new media platforms are used to appeal to new and existingconsumers. This series also includes two insightful papers on wine producersand their cultural intermediaries, and on wine tourism, where the authorstraverse the globe to better understand market development and consumerengagement respectively. Whether it be an examination of consumer tribes,breast cancer and gender identity, or product gender and design, these authors collectivelyprovide us with unique and riveting perspectives on consumer and marketplace experiences.The series fittingly culminates with a critical look at the emergence of theCCT tradition; an emergence that is both timely and important as this seriesdemonstrates.
INGLÊS

Consumer Culture Theory

127,19€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.
INGLÊS

Consumer Culture Theory

133,81€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.
INGLÊS

Consumer Culture Theory

141,76€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.
INGLÊS

Research In Consumer Behavior

141,76€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c
INGLÊS

The Night Tiger - The Reese Witherspoon Book Club Pick

de Yangsze Choo

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INGLÊS

Consumer Culture Theory

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 The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
INGLÊS

Unto Us A Son Is Given

de Donna Leon

10,29€

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INGLÊS

The House Next Door

de James Patterson

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INGLÊS

First Lady - One Secret Can Bring Down A Government

de James Patterson

10,29€

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INGLÊS

Out Of Sight - You Have 48 Hours To Save Your Family...

de James Patterson

10,29€

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INGLÊS

13-Minute Murder

de James Patterson

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INGLÊS

Revenge

de James Patterson

10,29€

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INGLÊS

The President Is Missing - The Political Thriller Of The Decade

de James Patterson

10,29€

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INGLÊS

The Price Of Paradise

de Iain Overton

32,19€

portes grátis

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 An urgent and pertinent exploration of how and why the suicide bomber has shaped the modern age, written by a multi-award winning investigative journalist and human rights campaigner.
INGLÊS

207 Ways To Market Your Childcare Business - And Get More Enquiries Through Your Door

de Nick Williams

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 In this book Nick shares 207 strategies to not only transform the number of enquiries you get into your business and convert them into an enrollment but then how to nurture your relationship with the customer, so they stay with you and refer their friends and family. He refers to this as childcare relationship marketing.
INGLÊS

Consumer Culture Theory

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 This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
INGLÊS

Consumer Culture Theory

117,15€

portes grátis

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 The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in qualitative consumer research.
INGLÊS

Persia Blues Vol. 2 - Love And War

de Brent Bowman

16,73€

portes grátis

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INGLÊS

Consumer Culture Theory

136,53€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.
INGLÊS

Consumer Culture Theory

ESGOTADO OU NÃO DISPONÍVEL

 Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
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