Capa do artigo Consumer Culture Theory
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Consumer Culture Theory eBook

idioma: inglês
Editor: Emerald Publishing Limited, abril de 2019 ‧
99,36€
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Ebook para ADE
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference''s thematic emphasis on storytelling, the contributors'' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. 

This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: ''Objects and their doings'', ''Glocalization'', and ''Constituting Markets''. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

Consumer Culture Theory

Propriedade Descrição
ISBN: 9781787542877
Editor: Emerald Publishing Limited
Data de Lançamento: abril de 2019
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Coleção: Research In Consumer Behavior
Classificação Temática: eBooks em Inglês > Ciências Sociais e Humanas > Sociologia
EAN: 9781787542877
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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