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Why It Sells
Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys
Livro
eBook
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING PLC, setembro de 2007 ‧
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52,71€
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SINOPSE
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780742555457 |
| Editor: | BLOOMSBURY PUBLISHING PLC |
| Data de Lançamento: | setembro de 2007 |
| Idioma: | Inglês |
| Dimensões: | 154 x 231 x 14 mm |
| Encadernação: | Capa mole |
| Páginas: | 220 |
| Tipo de produto: | Livro |
| Coleção: | The R&L Series In Mass Communication |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Publicidade
|
| EAN: | 9780742555457 |
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