adicionar à lista de desejos
Why It Sells
Decoding The Meanings Of Brand Names, Logos, Ads, And Other Marketing And Advertising Ploys
Livro
eBook
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING PLC, setembro de 2007 ‧
ver detalhes do produto
52,71€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780742555457 |
| Editor: | BLOOMSBURY PUBLISHING PLC |
| Data de Lançamento: | setembro de 2007 |
| Idioma: | Inglês |
| Dimensões: | 154 x 231 x 14 mm |
| Encadernação: | Capa mole |
| Páginas: | 220 |
| Tipo de produto: | Livro |
| Coleção: | The R&L Series In Mass Communication |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Publicidade
|
| EAN: | 9780742555457 |
LIVROS DA MESMA COLEÇÃO
-
Why It SellseBook10%Bloomsbury Publishing (USA)46,49€ 10% CARTÃO
-
Watch Your WordsROWMAN & LITTLEFIELD24,40€portes grátis
-
Image Schema Theory And Mathematical Cognition10%Springer International Publishing AG60,82€
67,58€portes grátis -
Ai-Generated Popular Culture10%Springer International Publishing AG133,83€
148,70€portes grátis