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Transgenerational Marketing
Evolution, Expansion, And Experience
idioma: inglês
Editor:
Springer Nature Switzerland AG, dezembro de 2019 ‧
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175,73€
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SINOPSE
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030339258 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | dezembro de 2019 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 298 |
| Tipo de produto: | Livro |
| Coleção: | Springer Series In Design And Innovation |
| Classificação Temática: |
Livros em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
Livros em Inglês > Gestão > Gestão e Organização |
| EAN: | 9783030339258 |
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