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The Power Of Brand Ownership
Marketing In The Cultural Landscape
idioma: inglês
Editor:
CAMBRIDGE UNIVERSITY PRESS, Janeiro de 2025 ‧
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32,84€
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SINOPSE
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781009538381 |
| Editor: | CAMBRIDGE UNIVERSITY PRESS |
| Data de Lançamento: | Janeiro de 2025 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 279 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
Livros em Inglês > Gestão > Marketing |
| EAN: | 9781009538381 |
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10%The Power Of Brand OwnershipCAMBRIDGE UNIVERSITY PRESS103,42€
114,91€portes grátis