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The Marketing Matrix
How The Corporation Gets Its Power €“ And How We Can Reclaim It
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, outubro de 2012 ‧
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SINOPSE
Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780415678629 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | outubro de 2012 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 204 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
|
| EAN: | 9780415678629 |
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