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The Irrational Consumer
Applying Behavioural Economics To Your Business Strategy
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, setembro de 2013 ‧
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81,10€
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SINOPSE
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781472413444 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | setembro de 2013 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 154 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9781472413444 |
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