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The Choice Factory
25 Behavioural Biases That Influence What We Buy
idioma: inglês
Editor:
HARRIMAN HOUSE PUBLISHING, fevereiro de 2018 ‧
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SINOPSE
Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780857196095 |
| Editor: | HARRIMAN HOUSE PUBLISHING |
| Data de Lançamento: | fevereiro de 2018 |
| Idioma: | Inglês |
| Dimensões: | 138 x 216 x 13 mm |
| Encadernação: | Capa mole |
| Páginas: | 220 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
Livros em Inglês > Outros |
| EAN: | 9780857196095 |
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