The B Corp Handbook

How You Can Use Business As A Force For Good

de Ryan Honeyman e Tiffany Jana
idioma: inglês
Editor: Berrett-Koehler Publishers, abril de 2019 ‧
36,50€
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B Corps are a global movement of more than 3,300 companies in 70 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency.

This book - winner of an Independent Book Publisher's Association IPPY Award as one of the best business books of 2020 - is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy.

The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business.

As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

«The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.»
Paul Polman, CEO, Unilever

The B Corp Handbook

How You Can Use Business As A Force For Good

de Ryan Honeyman e Tiffany Jana

Propriedade Descrição
ISBN: 9781523097531
Editor: Berrett-Koehler Publishers
Data de Lançamento: abril de 2019
Idioma: Inglês
Dimensões: 154 x 234 x 14 mm
Encadernação: Capa mole
Páginas: 288
Tipo de produto: Livro
Classificação Temática: Livros em Inglês > Gestão > Gestão e Organização
EAN: 9781523097531