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The Advertising Business
Operations, Creativity, Media Planning, Integrated Communications
Livro
eBook
idioma: inglês
Editor:
SAGE PUBLICATIONS INC, março de 1999 ‧
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235,23€
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SINOPSE
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780761912392 |
| Editor: | SAGE PUBLICATIONS INC |
| Data de Lançamento: | março de 1999 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 33 mm |
| Encadernação: | Capa mole |
| Páginas: | 560 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9780761912392 |
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