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Strategy And Management Of Industrial Brands
Business To Business - Products And Services
idioma: inglês
Editor:
Kluwer Academic Publishers, Janeiro de 2001 ‧
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97,34€
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SINOPSE
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780792379706 |
| Editor: | Kluwer Academic Publishers |
| Data de Lançamento: | Janeiro de 2001 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 25 mm |
| Encadernação: | Capa dura |
| Páginas: | 424 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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| EAN: | 9780792379706 |
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