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Strategic Advertising Mechanisms
From Copy Strategy To Iconic Brands
Livro
eBook
idioma: inglês
Editor:
INTELLECT BOOKS, dezembro de 2021 ‧
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27,04€
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SINOPSE
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781789384307 |
| Editor: | INTELLECT BOOKS |
| Data de Lançamento: | dezembro de 2021 |
| Idioma: | Inglês |
| Dimensões: | 244 x 170 x 14 mm |
| Encadernação: | Capa mole |
| Páginas: | 176 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
Livros em Inglês > Outros |
| EAN: | 9781789384307 |
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