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Social Media Marketing
Game Theory And The Emergence Of Collaboration
idioma: inglês
Editor:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, agosto de 2010 ‧
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135,18€
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SINOPSE
Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783642132988 |
| Editor: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Data de Lançamento: | agosto de 2010 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 188 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
|
| EAN: | 9783642132988 |
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