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Service-Dominant Logic
Premises, Perspectives, Possibilities
idioma: inglês
Editor:
CAMBRIDGE UNIVERSITY PRESS, Janeiro de 2014 ‧
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140,60€
10% DESCONTO
CARTÃO
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SINOPSE
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780521195676 |
| Editor: | CAMBRIDGE UNIVERSITY PRESS |
| Data de Lançamento: | Janeiro de 2014 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 252 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9780521195676 |