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Selling The Silver Bullet
The Lone Ranger And Transmedia Brand Licensing
idioma: inglês
Editor:
UNIVERSITY OF TEXAS PRESS, abril de 2015 ‧
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28,38€
10% DESCONTO
CARTÃO
U0RWS1pIWXpPR1ZqYUhOak9Hd3hZbTAzYkdOWFlraGpaekoxZVV4SVltaEdObXBwTkROcU1YUlNjekZvWnpneWFtMTVjbEUwUlVaRmRFMUdOekJGYjJsT1pGaFNhV0phVGxoVldqTlVOM2hTYjA1M2VXaHNXRlYzWTJvME9GazBTM05PWkZkTmJ6Z3paVlp6UVhaeE9XbERiSFJFVW5weVprNUJWR1k1VjFORU1TdDRNWE5yYWtSS1ozQXpRVlJyVm5kM1dXOXdhMHR1TmxwNlJqZzNTekJGU0dacUwwMTJZek4zU1VkeFVuWXZTbUZDTXpkWmJXZGtiMGM1ZUVOdk9ISllORFZTZFZGSllYb3hhelVyTDNWbFpIZGhiR050WVVwNlRXTnJTUzloZVVWbVYybENWVVZ0VVd0QllsQk5jM3BFT0c1SVkzUTJUSGxrV0VSNlpXSmtRa1pYTURKcE5EUXpVbVZCTld0UlVIWm5Oa2RHVVVjM2IwRlJVSGxZTURod1VWUjVaMFl4TVc1YWFYVnZkRUpaU0ZOR2FEbE5SbHBpWVRNclYzUnVNV2hHVFVGdVoyZFFWbE5XYnpoQldubDFZVTFyU25WRmJXeFdiMWQxZVZVeVpVbG5SR2hFWTBKemJVbEdlblpHWlV0bWRHZE9lRGxHU2pNMWFVUXpSMUpKU1hCdFVGSk9aUzkxYVc5Sk4xQnZUVkJGYjFseWVUSlpjRXhIUmxFMlpGWXlOMFJZUjBwa05ubE5iVmR4ZFRaaFVGbEVlVXRuWWs1cFdrMDNOMEZyVjFaTGIzQnRiV3BwV1RsdldraHRkbFZQWjBFcmJtcFdZbVpVZUV4TVJqWnVPRnBIVjJSWU0weFphbEJWU0dnMU5EUk1aa2haYlhSUUswWmlaRXhXY2tReWRFSm9ZbVYyTUdSWlJVRlJMMnhvV0ZWUU9XNXRNRzB4TUVselptOHdWMDl3U0d0UVQySnJaMk51UTNJd2RIbE5RMFJQYjAxd1VrTXJhakp3ZEV4SFZtWmFVeXQwVmtRM1FsWllNVWRRUVd3elNrODNabU14UzFaTGFYWnBRVTFyUW1wd1VIRnNaV1JKY3psM1ZHdGhjSGRuTTNCak4yRjFiMFV3TDFOMVpXTTJVWGRUTjB4TmNsRXdhbGx2Y205M2VqaFBUVXhtSzB0VlZsQXhlaXMyTDB0SFVGQkZaVlJCY1VSNGRFOUdZbGRJWmxKcVZHeFlObmhOYjJGU2RXdGthVFZUTlVwRGNTOU9VV0ZCWXpnclFtNXNjRWwxUzJWNmJYRTNTVUpHUTBVMlIxbzBlbEZ2VEdSRE5XYzJkRFJ3ZEU4M2RFUnVOR1kxTUN0QmQyNDFNall4UkUxRVRsWm5iWFIzTUN0b1dXRmhkemN5WkVKME0wRktTRWQ0ZVhCa1QxQnpWbE00ZDNWdloycHhaMlpCYzFsNFZFTnFVQ3RzYmtSSE53PT06MWlmZ0l1cXdYSDU1RFp2Y1J1YVZsUT09
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SINOPSE
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780292772540 |
| Editor: | UNIVERSITY OF TEXAS PRESS |
| Data de Lançamento: | abril de 2015 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 25 mm |
| Encadernação: | Capa mole |
| Páginas: | 331 |
| Tipo de produto: | Livro |
| Coleção: | Texas Film And Media Studies Series |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
Livros em Inglês > Outros |
| EAN: | 9780292772540 |
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