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Selling The Silver Bullet
The Lone Ranger And Transmedia Brand Licensing
idioma: inglês
Editor:
UNIVERSITY OF TEXAS PRESS, abril de 2015 ‧
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28,38€
10% DESCONTO
CARTÃO
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SINOPSE
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780292772540 |
| Editor: | UNIVERSITY OF TEXAS PRESS |
| Data de Lançamento: | abril de 2015 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 25 mm |
| Encadernação: | Capa mole |
| Páginas: | 331 |
| Tipo de produto: | Livro |
| Coleção: | Texas Film And Media Studies Series |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
Livros em Inglês > Outros |
| EAN: | 9780292772540 |
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