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Selling The Silver Bullet
The Lone Ranger And Transmedia Brand Licensing
idioma: inglês
Editor:
UNIVERSITY OF TEXAS PRESS, abril de 2015 ‧
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28,38€
10% DESCONTO
CARTÃO
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SINOPSE
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780292772540 |
| Editor: | UNIVERSITY OF TEXAS PRESS |
| Data de Lançamento: | abril de 2015 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 25 mm |
| Encadernação: | Capa mole |
| Páginas: | 331 |
| Tipo de produto: | Livro |
| Coleção: | Texas Film And Media Studies Series |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
Livros em Inglês > Outros |
| EAN: | 9780292772540 |
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