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idioma: inglês
Editor: OXFORD UNIVERSITY PRESS INC, outubro de 2023 ‧
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This book is a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. The book introduces and unpacks qualitative communication research method design, analysis, representation, writing, and evaluation, using extended examples and clear discussion. With numerous elements intended to engage students and enrich the learning process, the book provides examples of how to do qualitative and critical analyses, including arts-based and media and textual analyses to understand, describe, and query communication and media research in a variety of communication areas. There is also an extensive discussion of ethics in qualitative research and spotlights with renowned researchers on hot topics in qualitative research.

Qualitative Methods In Communication And Media

de Joshua D. (, Professor Of Media And Communication Bowling Green State University) Atkinson e Sandra L. (, Professor Of Media And Communication Bowling Green State University) Faulkner

Propriedade Descrição
ISBN: 9780190944056
Editor: OXFORD UNIVERSITY PRESS INC
Data de Lançamento: outubro de 2023
Idioma: Inglês
Dimensões: 178 x 254 x 20 mm
Encadernação: Capa dura
Páginas: 232
Tipo de produto: Livro
Coleção: Research To The Point
Classificação Temática: Livros em Inglês > Arte > Outras Artes
EAN: 9780190944056