Political Marketing:
Theoretical And Strategic Foundations
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, maio de 2011 ‧
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SINOPSE
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780765622914 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | maio de 2011 |
| Idioma: | Inglês |
| Dimensões: | 152 x 229 x 23 mm |
| Encadernação: | Capa dura |
| Páginas: | 352 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Política
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Política em Geral
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| EAN: | 9780765622914 |