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Persuasive Signs
The Semiotics Of Advertising
idioma: inglês
Editor:
De Gruyter, outubro de 2002 ‧
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63,54€
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SINOPSE
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783110173406 |
| Editor: | De Gruyter |
| Data de Lançamento: | outubro de 2002 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 204 |
| Tipo de produto: | Livro |
| Coleção: | Approaches To Applied Semiotics (Aas) |
| Classificação Temática: |
Livros em Inglês
>
Literatura
>
Linguística e Filologia
|
| EAN: | 9783110173406 |
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