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Online Impulse Buying And Cognitive Dissonance
Examining The Effect Of Mood On Consumer Behaviour
idioma: inglês
Editor:
Springer Nature Switzerland AG, fevereiro de 2022 ‧
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SINOPSE
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030659257 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | fevereiro de 2022 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 99 |
| Tipo de produto: | Livro |
| Classificação Temática: |
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| EAN: | 9783030659257 |