Online Brand Communities
Using The Social Web For Branding And Marketing
idioma: inglês
Editor:
Springer International Publishing AG, março de 2019 ‧
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74,34€
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CARTÃO
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SINOPSE
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783319796840 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | março de 2019 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 253 |
| Tipo de produto: | Livro |
| Coleção: | Progress In Is |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
Livros em Inglês > Gestão > Marketing Livros em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9783319796840 |
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