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Nostalgia Marketing
Rekindling The Past To Influence Consumer Choices
idioma: inglês
Editor:
Springer International Publishing AG, março de 2023 ‧
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60,82€
10% DESCONTO
CARTÃO
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SINOPSE
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031215452 |
| Editor: | Springer International Publishing AG |
| Data de Lançamento: | março de 2023 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 156 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Marketing
Livros em Inglês > Outros |
| EAN: | 9783031215452 |
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10%Nostalgia MarketingSpringer International Publishing AG54,74€
60,82€portes grátis -
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