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Neuromarketing
Exploring The Brain Of The Consumer
idioma: inglês
Editor:
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, agosto de 2016 ‧
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213,60€
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SINOPSE
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783662501870 |
| Editor: | SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Data de Lançamento: | agosto de 2016 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 273 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Marketing
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| EAN: | 9783662501870 |
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Neuromarketing10%SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG213,60€ 10% CARTÃOportes grátis
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