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Marketing Strategies
A Contemporary Approach
idioma: inglês
Editor:
Pearson Education Limited, julho de 2007 ‧
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SINOPSE
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780273706748 |
| Editor: | Pearson Education Limited |
| Data de Lançamento: | julho de 2007 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 440 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Marketing
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| EAN: | 9780273706748 |