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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-To-Consumer Marketing

Implications For Business-To-Consumer Marketing

de Jan (Umea Univ, Sweden) Bodin e George (Umea Univ, Sweden & Univ Of Wisconsin-Whitewater, Usa) Tesar
idioma: inglês
Editor: WORLD SCIENTIFIC PUBLISHING CO PTE LTD, Janeiro de 2013 ‧
128,43€
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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-To-Consumer Marketing

Implications For Business-To-Consumer Marketing

de Jan (Umea Univ, Sweden) Bodin e George (Umea Univ, Sweden & Univ Of Wisconsin-Whitewater, Usa) Tesar

Propriedade Descrição
ISBN: 9789814383059
Editor: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Data de Lançamento: Janeiro de 2013
Idioma: Inglês
Encadernação: Capa dura
Páginas: 530
Tipo de produto: Livro
Classificação Temática: Livros em Inglês > Gestão > Marketing
EAN: 9789814383059