Marketing Lessons From The Grateful Dead
What Every Business Can Learn From The Most Iconic Band In History
Sobre o livro
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Detalhes do produto
Livros em Inglês > Gestão > Marketing