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Marketing For Cultural Organisations

New Strategies For Attracting Audiences To Classical Music , Dance, Museums, Theatre And Opera.

de Bonita (Lycoming College) Kolb
idioma: inglês
Editor: CENGAGE LEARNING EMEA, novembro de 2004 ‧
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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

Marketing For Cultural Organisations

New Strategies For Attracting Audiences To Classical Music , Dance, Museums, Theatre And Opera.

de Bonita (Lycoming College) Kolb

Propriedade Descrição
ISBN: 9781844802135
Editor: CENGAGE LEARNING EMEA
Data de Lançamento: novembro de 2004
Idioma: Inglês
Dimensões: 188 x 247 x 13 mm
Encadernação: Capa mole
Páginas: 234
Tipo de produto: Livro
Classificação Temática: Livros em Inglês > Arte > Outras Artes
EAN: 9781844802135