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Marketing And The Customer Value Chain
Integrating Marketing And Supply Chain Management
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, março de 2022 ‧
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74,34€
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SINOPSE
This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138394490 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | março de 2022 |
| Idioma: | Inglês |
| Dimensões: | 174 x 246 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 340 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Gestão e Organização
|
| EAN: | 9781138394490 |
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