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Marketing And Psychology
Understanding Customer Behaviour With The Abc Approach
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, Janeiro de 2026 ‧
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188,59€
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IMEDIATO
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SINOPSE
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781032891163 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | Janeiro de 2026 |
| Idioma: | Inglês |
| Dimensões: | 156 x 234 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 264 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
Livros em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9781032891163 |