Managing Service Firms
The Power Of Managerial Marketing
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, fevereiro de 2015 ‧
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SINOPSE
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781138864122 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | fevereiro de 2015 |
| Idioma: | Inglês |
| Encadernação: | Capa mole |
| Páginas: | 198 |
| Tipo de produto: | Livro |
| Coleção: | Routledge Interpretive Marketing Research |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
Livros em Inglês > Outros |
| EAN: | 9781138864122 |
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